About Sherry Christie

Sure, you could choose a local writer instead of me. But wouldn't it be great to have an excuse for a business meeting on the coast of Maine?

Copywriting with brains and heart

There are a lot of us writers around. Generally, we all have some skill in stringing words together. Most of us also know how to meet your time and money constraints. Sometimes we have extra psychology, industry, or business experience that helps us understand what your customers want. A fortunate few possess the marketing savvy to appreciate your brand and product strategies — or perhaps help you evolve them.

When you find someone who has all these qualities, you probably have a writer who can get into your audience's mind and make something happen. That’s the kind of resource I aspire to be.

Business Name: Sherry Christie the Writer

My woman-owned business meets all IRS criteria as an independent contractor.

Communications specialty:

My specialty is explaining complex ideas and products clearly, so people can make smarter decisions that will improve their personal or professional lives.

Strengths:

At the mid-sized advertising agency where I worked for 15 years, I moved from copywriter to account manager, then from creative director to copy chief and finally to director of strategic planning. This unusual career track hints at several strengths I can offer:

Skill in developing creative positioning, themes, and concepts
Ability to write with design considerations in mind
General familiarity with production constraints
Experience in"thinking like the customer" while keeping project goals in mind

When I'm not working:

I'm probably writing my historical novel, Roma Amor (click here for a preview). Or if it's summer, the wind is holding at 8-12 knots, and all the stars are in alignment, Harry and I might be out sailing our 77-year-old Atlantic-class sloop.

My "boatlady" e-mail address derives from another vessel, though: the Alden yawl we lived on in the Bahamas and on Chesapeake Bay. Currently being restored, she's a babe of only 50 years. Here in Maine, we really like the good old stuff.

Photo at left: You wouldn't know it from this picture, but our sailboat set a course record in the local regatta last August. (We should all be so hot at age 77!) That's Harry on the tiller, me in the middle, and one of our nieces on the bow.