Copywriting Services: Ad Copy

Ads ~ Copywriting Samples

Since clients are often obliged to award all media advertising assignments to their agency of record, freelancers seldom get a crack at them. That's a shame — because after many years in an advertising agency creative group, it's really fun to express brand messages in ways that catch the prospect's attention. Here are a couple of examples.

 

"Don’t you wish your financial life were simpler?"

Waldron Wealth Management (2008)

When CEO John Waldron was named one of the top three independent financial advisors in the U.S., Waldron Wealth Management created a series of newspaper ads using themes from its new capabilities brochure (which I also wrote). Unlike most ads by advisory firms, it avoids investment jargon and focuses on what clients really want.

 

"Trust"

Walker Information (2001)

Intangibles often make the difference between leaders and followers. In the case of market research firm Walker Information, "trust" is not only what they measure but also what they offer customers. A simple visual helped make the point in this trade show ad.

SHERRY CHRISTIE ~ Phone/Fax 207-497-2119 ~ Email: boatlady@sherrychristie.com

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