Articles ~ Copywriting Samples
Whether you're looking for a writer to take a story idea and run with it,
or an editor who can put an expert's complex terminology into more reader-friendly
language, I may be able to help. Typically, a collaboration begins with a
discussion of the article concept. I then proceed with research and interviews
(if appropriate), writing to the specified length, suggesting visuals, and making
requested revisions. These samples may give you an idea of the results.
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Customer Newsletter
SunTrust Mortgage, Home Front (2006)
Newsletters are an excellent
way to maintain relationship continuity with your customers. I've been writing
SunTrust's quarterly publication for homeowners since its inception in 2001.
One of the regular features is "10 Ways": tips and ideas on a variety of topics. |
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Trade Magazine
Psychology of Advice column, Investment Advisor (2005)
Since 1999, I've been editing psychotherapist Olivia Mellan's monthly column
in a magazine for independent investment advisors. (Our partnership has also
spun off three books.) In "Gender Matters," we argued against the view
that male and female financial consumers can be treated the same. They’re quite
different — sometimes in startling ways. |
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Employee Newsletter
Riggs Bank, Riggs Journal (2002)
The premier bank in Washington, D.C., for nearly two centuries, Riggs has
served presidents, ambassadors, and government agencies. This article in its
quarterly employee newsletter focused on one of its fortes, international embassy
banking. (Riggs is now part of PNC Financial.) |
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