(Page 2) Articles ~ Copywriting Samples
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Article for Local Publications
Bank One Business Banking (2000)
To position your sales rep or marketing manager as a leader, it's a great
idea for him or her to publish an article on a topic of customer interest. The
catch: these folks tend to lack time and specialized writing skills. The next
best thing is to ghostwrite articles like this one, which they can send out over
their byline.
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Consumer Newsletter
Financial Literacy Center, Loose Change (2000)
I contributed to many issues of Loose Change, a subscriber newsletter whose aim was to help consumers make smarter money moves. This article was a trifecta: I proposed the idea, interviewed IRA expert Ed Slott, and wrote the copy. Alas,
Roth IRAs are still misunderstood. |
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Employee Newsletter
Bank One, The WIRE (2000)
For several years, I wrote a regular "Your Money" column in Bank
One's monthly in-house newsletter, The WIRE. With a light touch, we
tried to help people learn how to manage their money better, which in turn gave
them a better understanding of how the bank's services could affect customers'
lives. (In 2004, Bank One was acquired by JPMorgan Chase.) |
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