Letters ~ Copywriting Samples
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Usage Incentive Letter
Harris Bank (2000)
How do you encourage inactive customers to make more use of your services?
The John H. Harland Company came up with an incentive that inspired me to put
extra sizzle in this letter. |
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Bad News Letter
American National Bank (2002)
Sometimes the news isn't good. But you still have to let your customers know
about it as honestly (yet as positively) as possible, as in this office closing
announcement. |
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Relationship-Building Sales Letter
Nationwide Financial (2001)
A series of personally signed letters is a great way for a locally based sales
representative to begin or strengthen a relationship with local customers and
prospects. This letter urges business owners to insure their most important asset:
themselves. |
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Customer Service Letter
Synovus Mortgage Corp. (2003)
The letters that customers receive about routine matters need to be as personable
and professional as the rest of your communications program. Here’s one of 47
letters I wrote for a mortgage servicing group to use. I created a similar letter
library for a big credit-card company. |
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