News and Announcements

Alcoa, U.S. Steel co-sponsor Le Herron at Duquesne Ethics Forum


Author Le Herron

Le Herron, the man behind the 2006 leadership book Making Your Company Human: Inspiring Others to Reach Their Potential, speaks to CEOs and HR managers at a May 23 Ethics Luncheon Forum sponsored by Duquesne University. Herron, the former CEO of what is now the Scotts Miracle-Gro Company, will address the group of Pittsburgh-area executives on the importance of putting workers first.

Encouraging more bosses to believe that "Employees Must Come First"
In announcing the forum, Duquesne said, "Le Herron contends that a business leader's most important task is making it possible for workers to do their best. Herron's management career was spent at companies that faced significant workplace challenges, and he learned through experience that good leaders are those who create organizations where people are inspired by and enjoy their work. Particularly in today's business climate, where news of excess and abuse by CEOs drives a wedge between management and workers, Herron believes the organizational and personal rewards of putting employees first can be tremendous."

Registration for the Ethics Luncheon Forum, to be held at the Duquesne Club in downtown Pittsburgh, is $90 per person or $750 for a table of eight. Each attendee will receive a copy of Making Your Company Human.

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Choosing a copywriter? Look for knowledge, expertise, familiarity

Marketing communications professionals say that financial knowledge, the ability to hit the mark with few revisions, and a prior working relationship are their top criteria in choosing a freelance writer.

Client Survey Results

Question: What factors are most important in choosing a freelance copywriter?
(1 = least important; 7 = most important)

Face-to-face accessibility 1.00
Recommended by others 2.67
Turnaround time 3.67
Price 3.78
Prior working relationship 4.67
Ability to hit the mark with few revisions 6.00
Financial knowledge 6.33
Chart indicating important factors in choosing a copywriter.

Survey of current Sherry Christie clients, August 2006. Respondents = 12

How did I stack up? 100% of the survey respondents said they would "definitely" or "probably" recommend my services to others. Thank you to all who participated!

 

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