Sales Literature ~ Copywriting Samples
Whether the target audience is the end user, your sales team, or third-party
influencers, smart, empathetic sales tools are a must. From "take-ones" to
training manuals, from sales kits to comprehensive brochures, I’ll work with
you to make your messages more powerful and persuasive.
| |
Small Fold-Out Product Brochure
SunTrust Bank (2005)
Smaller businesses often don't get the control and capability they want if
their online banking services were designed for consumers or big corporations.
In this 8-panel foldout brochure, I helped SunTrust introduce Online Cash Manager,
expressly developed for small to mid-sized firms. |
| |
"Slim Jim" Educational Brochure
Prudential Financial (2002)
Need to explain a complicated financial product briefly and clearly — not
just to consumers but to the intermediaries you rely on to recommend it? That
was the task facing Prudential Bank, which provided trust services through its
investment affiliate. I wrote this 12-page slim jim brochure to summarize the
key points of CRTs, starting with the basics ("What is a trust?" ). |
| |
Full-Sized Complex Product Brochure
SunTrust Private Client Services (2003)
The task: Introduce a way for affluent customers to fix a problem they may
not know they have. And by the way, it’s a complex solution with multiple features
and benefits. SunTrust chose a high-end name and “look” for its new cash management
account, then asked me to do the rest in this full-size 12-page brochure. |
View more samples - Page
2 »
