Sales Literature ~ Copywriting Samples
Whether the target audience is the end user, your sales team, or third-party
influencers, smart, empathetic sales tools are a must. From "take-ones" to
training manuals, from sales kits to comprehensive brochures, I’ll work with
you to make your messages more powerful and persuasive.
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Full-Sized Business-to-Business Services Brochure
Compass Consulting (2008)
Through Professional Employer Organizations (PEOs), small and mid-sized businesses
can obtain insurance and employee benefits more efficiently. In this brochure
for PEOs, Compass Consulting emphasized its strengths as a risk and resource
management consultant. |
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Full-Sized Consumer Product Brochure
SunTrust Private Client Services (2003)
The task: Introduce a way for affluent customers to fix a problem they may
not know they have. And by the way, it’s a complex solution with multiple features
and benefits. SunTrust chose a high-end name and “look” for its new cash management
account, then asked me to do the rest in this full-size 12-page brochure. |
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Internal Merchandising Piece
Bank of America/Fleet Private Bank (2005)
How do you get two lines of business to cooperate more often? Praise them
when they do — as Bank of America did in this internal piece, which celebrated
a joint effort by the insurance group and the Private Bank to meet a wealthy
customer's needs. |
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Small Consumer Educational Brochure
Prudential Financial (2002)
Need to explain a complicated financial product briefly and clearly — not
just to consumers but to the intermediaries you rely on to recommend it? That
was the task facing Prudential Bank, which provided trust services through its
investment affiliate. I wrote this 12-page slim jim brochure to summarize the
key points of CRTs, starting with the basics ("What is a trust?" ). |
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