(Page 2) Sales Literature ~ Copywriting Samples
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Small Business-to-Business Services Brochure
Compass Consulting (2008)
Sometimes you need a "popcorn piece," inexpensive enough to hand out like
popcorn at industry conferences and speaking engagements. That's the function
of this bifold brochure, which helps Compass Consulting introduce its risk and
HR management services to small business prospects. |
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Small Business-to-Business Product Brochure
SunTrust Bank (2005)
Smaller businesses often don't get the control and capability they want if
their online banking services were designed for consumers or big corporations.
In this 8-panel foldout brochure, I helped SunTrust introduce Online Cash Manager,
expressly developed for small to mid-sized firms. |
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Full-Sized Educational Brochure
Bank of America (2005)
Jargon still dominates a lot of life insurance literature, confusing customers
and making sales difficult. In this 4-page sales aid, Banc of America Insurance
Services wanted to explain the “what” and “why” of permanent life insurance as
simply as possible. My copy recommendation included a chart identifying the typical
needs of prospective customers. |
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Full-Sized Simple Product Brochure
Genworth Financial (2004)
When a settlement is awarded in a liability suit, the plaintiff usually has the option to convert the lump sum into a series of payments. I worked with Genworth (formerly part of GE Financial) to create a family of brochures explaining their annuity options to clients, attorneys, and broker intermediaries. This 4-page client brochure outlines the pros and cons of a structured settlement. |
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