(Page 2) Sales Literature ~ Copywriting Samples
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Full-Size Simple Product Brochure
Genworth Financial (2004)
When a settlement is awarded in a liability suit, the plaintiff usually has the option to convert the lump sum into a series of payments. I worked with Genworth (formerly part of GE Financial) to create a family of brochures explaining their annuity options to clients, attorneys, and broker intermediaries. This 4-page client brochure outlines the pros and cons of a structured settlement. |
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Full-Size Educational Brochure
Bank of America (2005)
Jargon still dominates a lot of life insurance literature, confusing customers
and making sales difficult. In this 4-page sales aid, Banc of America Insurance
Services wanted to explain the “what” and “why” of permanent life insurance as
simply as possible. My copy recommendation included a chart identifying the typical
needs of prospective customers. |
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