Copywriting Services: Web Copy

Web Copy ~ Copywriting Samples

Interactivity adds a new dimension to copywriting. Since the visitor is always just a click away from leaving, it's vital to provide information economically, yet in keeping with the brand voice. At the same time, you have to think about what else people may want to know, and plan how to steer them to it while staying in control of the experience.


Corporate Name Change & Repositioning

Compass Consulting (2008)

Coinciding with evolutionary changes in its name and leadership, Compass Consulting Group decided to update its website to better represent its stature as a national business risk and resource management firm. The look and content mirror the company's new literature (see Sales Literature – Copywriting Samples).


Company Launch of New Core Service

Real Equity Advisors (2008)

REA provides solutions for high-net-worth seniors who have much of their wealth concentrated in real estate. In revamping their website, they wanted to speak to older clients, as well as to financial intermediaries who advise such clients, in spotlighting their premier product: a new way to borrow against future property appreciation.


Multi-Page Consumer Information

Bank of America (2005)

A new job? Starting a small business? Moving? People often don't realize that events like these can affect their financial needs. In a multi-part section of the website, I summarized how their need for insurance might change in certain situations. Sample contains three of these articles.


Intranet Sales Support

JP Morgan Chase/Bank One (2003-2005)

To make it easier for salespeople to put together proposals and maintain contact with prospects and customers, I worked with my Chase Small Business Banking client to create an online proposal builder system, including capabilities and product information as well as a letter library. This sample marketing sheet is one of more than a hundred pages I wrote for Proposal Wizard, which is accessible only through the bank's intranet.


Targeted Use Website

SunTrust Mortgage (2002)

This site ( explains the goals, services, and strengths of a major mortgage company that serves nearly every state in the U.S. While parts of it have been updated since its development, my original copy still soldiers on in pages like those in this sample, which introduce the wholesale and correspondent divisions.

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