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Customers are uncertain, anxious, even angry.
How will you keep their loyalty and trust?

Cutbacks in pay, layoffs, rejected loan applications, reduced credit lines, dwindling retirement income, shrunken investment portfolios — the financial crisis has touched almost everyone. With years of communications experience enriched by an understanding of what makes people tick, I can help you keep your customers better informed about their choices, giving them back the feelings of control and confidence they need.

After 15 years as an advertising agency copywriter and executive, I started my freelance financial writing business in 1991. Since then, I've written direct-to-customer communications for clients as diverse as Bank of America, Genworth Financial, the Independent Community Bankers of America, JPMorgan Chase, Nationwide Financial, Oak Street Funding, SunTrust Banks, Synovus Financial, Union Privilege, and Waldron Wealth Management.

My understanding of the emotional side of money has expanded while writing several financial books in partnership with nationally known "Money Harmony" therapist Olivia Mellan and retired CEO Le Herron (see What's New). I also edit Mellan's monthly column in Investment Advisor magazine.

Like to know more about my credentials and background (including why "boatlady" is part of my e-mail address)? Just click here.

If you need an experienced copywriter who understands people, not just products, contact me.